Considering different phases of mobile app development, promotion and marketing before and after launching the app is pointed out to be most important to reach out to the public. Uploading the app without any marketing and waiting for reviews from the public is not possible as if they don’t get to know the app how they can download it!
iPhone app development companies need to be pin-pointed with their marketing strategy because iPhone is emerging to be one of the most efficient gadget to use mobile apps. These strategies become helpful in mitigating the risk of app failure on Apple store. Special reviews of app from iPhone app sites can give stabilized set of downloads within few months or weeks of launching.
Here are simple ways to promote your iPhone apps and penetrate Apple market on app store:
Social Media And Branding Promotion
The most prominent way to get in touch with most number of mobile app users is by the means of social networking sites and groups. Promotions through Facebook, LinkedIn, Twitter, Pinterest and other internet resources help you to get amongst the people. This publicity grows network and maximize downloads of your apps in a considerable way. Also website banners on internet or creating a dignified website for your app creates hype in the market about your app. The efforts prove worthy because the traffic on these social sites is highest as compared to any other promotional idea can work.
- Must Read: 5 Steps to Make Your Mobile App Go Viral
Cross App Promotions
If you are launching simultaneous apps under the category of iPhone apps development or you can get other iPhone App Development Company to tie up with and promote your app within their app. Also the website for other apps can be a useful resource to promote app via internet. These cross app promotions give benefits to the parties by stretching wings of the app to most number of people in the market. iOS 8 has been a sustainable revolution the Apple market. So iPad and iPhone apps are becoming compatible due to sublime efforts by iPhone app developers. This helps to advertise a single app for multi-platform use. How to Promote Your Mobile App Using Video
App Store Optimization
Apple store is highly reputed platform to search any app for iPhone or iPad. Setting peculiar keyword for your apps can help your app get optimized on app store and as a result become popular through search. Different companies offer variable packages to perform this ASO and get your app on the top of the App store. The process is slow and can take months but will definitely provide fruitful results.
Other effective ways to promote your iPhone apps can be through offline media promotion, press releases and considering the nature of the app get the people to groove with your app.