What Voice Search will Impact SEO in 2019

Did you aware that 20 % of queries on Google’s mobile app and android devices are voice searches, as showed by Google CEO Sundar Pichai at the May 2018 Google I/O keynote address?

The arrival of private assistant apps like Siri, Google Now, and Cortana has created it plenty easier for smartphone users to perform voice search and find accurate answers to their queries.

Voice Search vs. Text Search

The main difference between voice search and text search is that the accuracy of the results that gets delivered to the person getting into the search question. A voice search takes the guess out of looking because the search intent is quite clear from the user and as a result the search engine presents the extremely correct results. Therefore rather than obtaining many unrelated links in response to a text-based search, the user can get the most relevant responses back to the question.

For instance, an internet users who wants to know about Apple CEO Tim Cook through a text-based search is a more likely to key in the name itself because the search query whereas users performing voice search tend to be a lot of specific and can say “Who is Tim Cook?” or one thing on these lines and can get correct leads to a matter of seconds.

Impact of Voice Search on SEO

According to Marry Meeker, voice and image searches are eventual to contribute at least of half all searches by 2020. It’s therefore in the interest of websites to adapt to the present unstable shift that one will expect from text search to voice search within the coming years.

Voice Search Optimization Tips

If you are optimizing your web content for Google voice search or any other famous search engine, there are few basics that will have to be kept in mind and these include:

  • Consider Micro-Moments
  • Add a FAQ Page
  • Incorporate Long tail keywords
  • Use Micro-data to Optimize for Local SEO
  • The Hummingbird Update
  • Optimize for Natural Update
  • Improve your Website Speed

 

Consider Micro-Moments

Efforts towards Voice Search optimization can need to revolve round the micro-moments around that a web user usually tends to execute a search query. There are four new micro movements that every marketers must know:

  1. I-want-to know Moments
  2. I-want-to-go moments
  3. I-want-to- do moments
  4. I-want-to-buy moments

Add a FAQ Page

If your website have not already FAQ page, then you must add FAQ page in your website to address some common question your target audience might have. We cab categories online searches into the following three types.

  1. Navigational
  2. Informational
  3. Transactional

Incorporate Long tail keywords

A good digital marketing company always give importance of optimizing the website through the inclusion of such long tail keywords.

Use Microdata to Optimize for Local SEO

There are many voice-based search queries are coming across as a boon for businesses that depend on local search query. According to few sources half of U.S. teens and 41% of U.S. adults are using voice search query daily as per report.

The Hummingbird Update

Humming bird is Google new algorithm. This update comes in 2013 this update was all about understanding the intent of users search queries.

Optimize for Natural Update

Conversational queries posted to virtual personal assistants is on the increase as are often verified from the Marry Meeker trends report that states nearly 70% of requests on Google assistant are in Natural/Conversational Languages.

Improve your Website Speed

The most important is this to improve your website speed. Check the page load time if your website is lading fast across all the browsers and devices.

Google recently added some additional Indian languages in voice search and rightly so!

You need a SEO and Digital marketing agency that is always on top of such update in proactive. From app store optimization and many more. Twistfuture software is experienced digital marketing company and always deliver the best digital solutions for your business.

What is the Importance Website Analysis in SEO

In Search Engine Optimization website analysis play an important role, it is process which comes under on page optimization. Basically it is a tool by using tool professional analyses whole website and find out how well it is working on search engine. The digital marketing executive need to go through this process to find out the weakness and status of a website which sure helps the SEO Analyst to set the strategy in that manner. It helps the optimizer to first focus on the weaker areas of the website that becomes barrier in finding the best profit and success from the website. The result of website analysis enables the optimizer to work hard on the website to remove the weak point.

What information get from website analysis includes:

  • Traffic on the website
  • Total visits on a day
  • New visitors comes every day
  • Ranking of the website
  • Performance on search engine
  • Broken Links
  • Speed of Website
  • Crawl errors
  • Backlink Score
  • Social media impact
  • Global ranking
  • Local ranking
  • XML sitemap

Importance of Website Analysis

Keywords: keywords play an important role in getting traffic to the website. If keywords are not targeting the potential customer on web, it definitely leaves a bad impact on its traffic generation. By using website analysis, professionals can find which keywords are working well and which are not working well. The analysis report brings the particular results of the keywords with that professionals get a thought to exchange the keywords with new one or begin operating for identical with new strategy.

Traffic Volume: by the use of website analysis, professionals lightly find the volume of traffic. The analyst can find from where the traffic is actually coming from and not. By using this enables SEO Analyst strength the practice and SEO activities to get quality traffic from all over the world. If the keyword performing well, it definitely boosts the traffic volume. So increase the traffic volume, professionals focuses on their keywords on different other SEO activities.

Web Content: Apart from keywords and traffic, content play an important role in a website. If a website have a relevant and unique content then this keeps the potential visitors easily connect with the service or brand. So quality content of the website helps the analyst to maintain the brand identity and get more traffic and beat competitors due to its unique content.

Backlink Score: Through analysis, analyze the quality of backlinks and get a list of most important no follow backlink of any URL or domain name. Check your competitor backlinks and get an insight into their backlink strategy.

There are many paid and free website analysis tools are available in Google such as

  • Woorank Tool
  • SEMrush Tool
  • Google Search Console
  • Moz
  • SEO Site Checkup
  • Site Analyzer
  • Seoptimer

Twistfuture Software experts focus on some major SEO strategies including Directory Submission, Article, forum posting, blog and PR submission, Meta tag and HTML design, targeted keywords, link building and web page design as well.

Best SEO Techniques to Boost Keywords Ranking of Your Website

Are you at your mind end in trying to figure out where your SEO technique is not working? Well, a big majority of the people set all their energy in the keywords. However, even after all your keyword optimization efforts you are failure to get the required results. So is the time for you to start thinking of other types of strategies that will have positive effect on the keyword ranking.  There are some essential techniques to get more traffic which are given below

Get More Traffic

The ranking of your site in the SEO is based on Keyword is known as keyword ranking. Keyword ranking major impact on the web traffic. So if you want to survive in this competitive world, you have to get more traffic.   Let us we explain some of the best SEO techniques to give you more power with catchwords.

  1. Strong website

A best website will stand out even in the presence of many or many website. So every website have blog should written in a good manner so that it will getting more and more traffic. This is not a misunderstanding at all. Stay on the top of mobile app development by hiring Best SEO services.

  1. Conduct Initial Research

Just do not rely on free keyword analysis tools for selecting keywords. Make use of several paid and free keyword analysis tool for selecting right keyword in competitive word.  After finalization of the keyword, you should consider the competition.

  1. Keep in mind about good volume

Do not opt for a keyword which has a low search volume. On other hand, do not target keyword for highest volume. Because of this some of these keywords may be mush competitive. So we should not investing time on these types of keywords.

  1. Relevant to the target audience

The keyword should be relevant to your business organization. If you will adopt this technique then you will getting more success on the ranking. Find some of the websites of top SEO Services in India.

  1. Find out about the competitors

Always keep track of the competitors. You can use tools for checking the age of various sites in the leading ten. You should think of different ways of doing something different from your competitors. Doing this way, you can differentiate them.

  1. Measuring the searcher’s intent

 Always using long keywords. There are three and four phrases which are used for revision for search queries.  These keyword are effectively in those cases where the searcher is looking for something different.

  1. Conceptualization of the concept

Design a plan for the content that you just are about to produce. You ought to begin thinking on the lines of the quantity of your time it’s needed for writing that content. Estimate on the budget and if required take the help of sure tools like mortgage calculator.

  1. Execution of plan

It is a wise plan to not rush with any of the steps. Place the main target on high-quality content which is able to assist the users. Refrain from saying stuffed pages loaded with advertisements which is able to solely assist you.

  1. Optimization aspect

Redirect the efforts towards optimization of your content throughout the method of creation rather than applying this system once the actual fact. Leverage these terms sagely within the content.

  1. Publish and promote

The time has arrived to make the product known to the world. At this stage, coordination is needed with the general public relations team or different involved parties. You’ll be able to like promotional activities through various social media platforms.

You can also start checking your keyword manually. There are many users use online tools for checking keyword ranking. To find out the exact keyword ranking take the help of analytic. If you find some of works, you are not getting the better outcome then try using less competitive keywords.