Your app has been finally develop after very hard work and effort. The design, the app icon, each and everything has been finalized and on every device on that it’s been tested, the app worked cleanly and you have given yourself that much-needed pat on the back as the app has been finally develop. The just issue which remains is to prompt the users to download the app.
How to increase App downloads– an issue which almost and every developer face after the app has been developed. This a big challenge for app marketers too.
So how will to face this challenge?
Generally, any smartphone user downloads an average of three apps per month whereas the number of apps on both App Store and the Play Store together are more than over four million. With such a lot of apps available, the user is spoilt for alternative – this is often why it gets so exceedingly difficult to urge the user to download that app.
However, there are many ways using which users can be promote to download your app. Today we will discuss below how to increase app downloads.
- Prioritizing App Store Optimization
- Creating an Attractive App Icon
- Protect it from bugs
- Proper App Marketing
- Asking for Reviews
- Investing in Content
- Photos and Videos
- App Size
- App Updates
Prioritizing App Store Optimization
One of the best way of to urge app downloads is app store optimization. However, we require regular efforts to be successful. However, app store ranking depend on metadata, such as keywords, ratings, description, and review as per view of most of the marketers analyst. We should also needs to think how keywords rank in each app category.
Creating an Attractive App Icon
The icon of you app play an important role which some one sees on the play store. The design of app is very important for the success of your app.
Protect it from bugs
Any app before being published to the public must be free of any bugs. However, despite the most effective efforts, bugs do penetrate. As a developer, you ought to be proactive in fixing any bugs and glitches on the app as before long as they’re mentioned by a user on-line.
Proper Name and Description
So, if you want people keep in mind the name, then it is important to give it a proper name which is apt yet unique. The description should not be packed with keywords.
Proper App Marketing
Do not be too conservative along with your promoting budget. Rather than being too cautious along with your budget, you want to make sure that it’s detached over weeks or months. However, if there’s a selected timeframe you’re aiming for whereby you’d like your app to urge the utmost range of downloads, then you must concentrate all of your budget throughout that point amount.
Asking for Reviews
Reviews are always valuable for your app downloads. If the app store gets to know that your reviews are purchased then your app getting suspended by app store.
Investing in Content
You must create a content which is informative and relevant as it can help reach out to more number of potential users.
Photos and Videos
This is one of the best yet often neglected aspects of the app description. Video, create a video of your apps and published on video submission sites.
App size play an important role for increase app download. The size may vary depend upon different platforms.
There is a direct correlation between the high rating and the app update. Google and Apple also like to see regular app updates.
Ajeet Singh is an SEO expert in Twistfuture Software, a leading SEO company in India. We can often be found reviewing SEO strategies for client sites with SEO team and is actively involved in the SEO for twistfuture.com.