What is the Importance of App Store Optimization (ASO) for Mobile App

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Today with over 2 million mobile apps present in app stores, getting discovered your app from app store is main issues facing mobile app publishers today. If your app is present app store then it’s important to understand different method for marketing your app. Today we would like to share some very important technique that follow most of the company for app store optimization [or ASO for short].

We live in a world where more than 40 percent of the world’s population is online, and nearly a third of the world owns a smartphone. People are connected like never before, and that has presented businesses with the unique ability to turn the entire world into a customer base.

What is ASO?

App Store optimization, also known as ASO. App Store optimization is the process of optimizing mobile apps to rank higher in google play store or apple store search results. The higher your rank in app store search results then get more revenue from customers. The main goal of ASO is to get more traffic to your apps page in the app store.

Why ASO is Important for Mobile App

According to Forester, 60% of apps are discovered through app store searches. This makes search, within the app store, the foremost used technique for discovering and downloading new apps. Recently, at Google according that “For the average app, search really makes up the massive majority of installs.

What are the techniques of ASO?

There are many techniques used foe App Store optimization. Some main techniques are given below:

Title: the keyword placed in the title should be the one of the best search traffic. The main keyword of your app is paced in title. If you will use best keyword in your title then your app get higher rank in app store search results.

Keywords: Keyword play an important role in app optimization. To improve your keyword ranking in app store, you need to know which keywords are relevant and used most often by your target audiences. Keywords and title are most important factors for ASO.

Total of Download: Your number of downloads are very important to ASO, but you have not complete control over them.

Rating & Reviews: it is also important and difficult to control. However, there are different ways to encourage happy users to rate and reviews.

Benefits of ASO:

There are many benefits of doing ASO for your Mobile app like

  • Organic installs i.e. lower acquisition cost
  • Get your app in front of relevant users
  • Increased revenue
  • Stability

Twistfuture Software provide best app store optimization services by experts to keep your app to the top. Increasing visibility means many download numbers & staying far ahead of your competition. We are also leading mobile app development and digital marketing company in India.