Google AdWords Changes & New Futures: What you need to know

PPc Company in India, PPC Company

Every Year, Google lead off many big announcements. The big announcement was enhanced campaigns, one year. They dropped the past of expanded Text Ads on us, last year. Today we will discuss what big changes & new features are coming to AdWords, and we have got information about all the updates right here.

The good news is that our Google AdWords overlords provide us many rewards of new features that will enhance your digital marketing strategy. The bad news is that you have got some learning to do.

Between machine learning and the rise of voice search today’s announcements did few to slow the march towards a keyword less future.

Let’s see below the most interesting features and changes announced at Google Marketing next.

•           Google AdWords has New UI

•           Life Events targeting comes to YouTube & Gmail Ads

•           In- Marketing Audiences Comes to Search

•           Location Extensions for YouTube Ads

•           Google Surveys 360

•           AMP Ads and Landing Pages for Search and Display

•           Hello, Google Attribution

•           New Landing Page Report

Google AdWords has New UI

The new Google AdWords UI is simple and user-friendly.  The new Google AdWords interface provides a robust recommendations engine that recommends optimization based on campaign actual performance versus its goal. The new Google AdWords interface contains many new features that aim to help advertiser’s gains.  The new interface also contains AI and machine learning features that automate key optimizations. It’s almost an old UI, there is more changes in UI.

Life Events targeting comes to YouTube & Gmail Ads

In New Features, Google AdWords will allow you to use Life events as a targeting option in both your YouTube and your Gmail Ads. Big, bold, targeted creative what’s not to love?!

In- Marketing Audiences Comes to Search

As you know, in-market audiences, which have been available on the display network for some time now, help advertisers find possibilities who are nearing the end of the buying cycle. Google is now eligible to identify these hyper-valuable subsets of your target demo on the search network, through the synthesis of search query data and activity analysis.   

Location Extensions for YouTube Ads

To get location extensions to show with YouTube ads, enable the extensions within those campaigns from the Extensions tab in AdWords.

Good: A totally disinterested stranger finds and watches your video on YouTube.

Better: A prospect sees your video on YouTube.

Google Surveys 360

Google Surveys 360 is a simple, effective market research tool that lets you create online and mobile surveys to get relevant industry and consumer insight.

AMP Ads and Landing Pages for Search and Display

According to Google, every second of landing page load time represents a 10 % loss in conversion rate. This is no good. According to experts, you need faster landing pages. In addition to sending search traffic to AMP pages, Google has also unveiled Display ads for AMP pages. 

Hello, Google Attribution

Google announced the launch of the free version of google attribution in May 2017. Google Attribution allows you to view the true impact of your digital marketing efforts for free.

New Landing Page Report

The landing page report is an update of the final URL report. It includes three new columns for Mobile speed score, Mobile-friendly click rate, and Valid AMP click rate. Google has baked a nuanced, upgraded version of the page speed tool right into the new AdWords UI.

PPC India- Increase ROI up to 30 % in one month with Pay Par Click from Twistfuture Software Pvt. Ltd. Best and reliable PPC Company in Delhi in India. We have experienced AdWords certified professionals who have done much work for Clints.

SEO Advanced Technique to Improve your Search Ranking in Google in 2019

If you want to improve your keyword search ranking? Here are the latest advanced techniques that will help you beat your competitors more quickly in 2019.

The word of SEO (Search Engine Optimization) is dynamic. The rules and techniques that help you this year might not be applicable next year. To stay on top of the search engine result page, you need to constantly adopt new techniques.

There are many metrics that you need to take care of like from content to keywords and backlinks. So you need a lot of patience and effort it requires.

If you have the best SEO techniques at your system, you can easily perform better than your competitors. Let’s see below some of the best SEO techniques that can help you to improve your search ranking in 2019.

1.       Write Long Blog Post

2.       Keep updating old Content

3.       Get Quality Backlinks

4.       Research your Keywords Well

5.       Write Rank Brain-friendly Content

6.       Analyze Your Website’s SEO

7.       Post your Content On Social Media

8.       Optimize Your Website for Mobile Devices

9.       Improve your Page landing Speed

10.     Optimize your Content for Voice Search

11.     Create a Good Website Structure

1. Write Long Blog Post

For a long time, every SEO expert knows about the importance of quality content, because the content is king in SEO. So there is no doubt that it is one of the most crucial factors to improve your search ranking. However, you can not completely leave out the content length. The long blog post techniques will not guarantee success.

2. Keep Updating Old Content

In this time you need to update your old content, to make the most out of your content. Any topic that you have written in the past about still relevant. For example, maybe you wrote about SEO best techniques one year ago. But since then, there are many changes to their algorithm announced by Google. So you need to update your article. So we recommend you that do not write a new article to add more information to your existing article.   

3. Get Quality Backlinks

When you create a high page authority backlink to your website your ranking increases. Quality backlinks can always help you gain over your competitors. For search engines, quality backlinks are equivalent to reliability. If you have a large number of quality backlinks, your keyword ranking gets a higher position in SERPs. It is none of the most important SEO techniques that can directly increase your website ranking.

4. Research your Keywords Well

Before you finalize your blog or article ideas, take some time to find relevant keywords according to your product or services. It is a simple way to figure out what people are looking for. Based on that, you can make changes to your content. If you have selected the right keyword, then you have a better chance to get more conversion.

5. Write Rank Brain-friendly Content

To increase search results, Google uses an algorithm known as the rank brain. Whenever a person searches a query rank Brain understands it like a human. It breaks downs your query into words vectors. By using this technique you will help to fetch more relevant results.

To improve your search ranking you need to optimize your content according to Rank Brain SEO.

6. Analyze Your Website’s SEO

The most important way to improve your SEO strategy to analyze your website.

Find out where is loop whole in your website and identify the areas that need improvement. There are many areas where you can need changes like page titles, descriptions, and page speed. You can optimize your website by using many websites analyzing tools available on google.

7. Post Your Content On Social Media

Do not depend on your website to gain traffic. You need to build a social media presence too. There are many social media platforms like Facebook, Pinterest, and Twitter you can choose. By using these social media platform you can increase your brand awareness because there are many people uses these platform.

8. Optimize Your Website for Mobile Devices

Nowadays there are many people uses mobile devices compared to desktop. So we will need to optimize our website for mobile devices to get more traffic.  Because there is 52.5 % of websites of traffic generated through smartphones. So you need to design your website mobile-friendly. Optimize your website for mobile devices can also affect your search ranking.

9. Improve your Page landing Speed

Page load speed is also important to factor for improving your keyword ranking. When users go to your website, how long does it take to load for open your web page?

In 2018 Google announced that page speed was a ranking factor, even for mobile searches. According to Google data, 54% of users abandon a mobile site if it takes then 3 seconds to load.

10. Optimize your Content for Voice Search

To increase your chances of ranking at the top of searches with voice-based queries, you need to optimize your website mobile-friendly. Because most of the voice-based searches come from mobiles. In the Google app, 20% of searches are now by voices.

11. Create a Good Website Structure

One of the best and most crucial techniques to getting your SEO right is to create a good website architecture. Website architecture is important for various reasons. Firstly, it makes it easy for users to find more relevant content. Secondly, a clear website hierarchy makes it easier for Google crawl.

Every SEO Expert wants to improve their search ranking and get more traffic. But in few of them uses the right SEO techniques to improve their website ranking. Today the most important advanced techniques use are mobile-friendly website and voice search more popular you need to optimize them.