Developing a new mobile application can be overwhelming enough as it is, let alone having to go through extensive market research to decide which platform to target. The truth is that Android and iOS are the two most popular operating systems out there and if you want to the sweet spot you should definitely target one of them. However, which one should you go for? Obviously, that’s the million dollar question, so let’s take a look at the most important things that you should be considering prior to making the designated choice. Being the reputable mobile app development company that we are, we are capable of providing you with truthful advice which is, above all else, accurate. If you are considering opting for Windows app development, you should be aware of the fact that the users of windows phones are dramatically less than those who use Android or iOS.
iOS is fairly straightforward as one of the main standpoints of the operating system is user experience and getting it as simplified as possible. This leads to a variety of navigational limitations but when it comes to iPhone app development – the process is rather clear. There is a clear and concise framework that you can use in order to come up with the perfect solution.
When it comes to Android app development, the things are a little different. Right off the bat, Android runs on a lot more devices than iOS, and they all come with different specifications. The truth is that your application won’t be supported by every one of these devices as it’s simply impossible to consider all the combinations. However, this is also something that should give you a bit of food for thought as it opens your market quite a lot.
Both operating systems hold a significant market share. US-wise, Apple is a clear winner with about 60% of the market share, while android has around 32%. However, when it comes to worldwide distribution, Android blows the competition away, holding around 80% of the market share. In any case, as you can see, the market is fairly differentiated, and if you target the US, you might want to go with Apple. Of course, if you plan on worldwide distribution of your application Android might be the better idea. Keep in mind, though that larger market share also means more severe competition that you’d have to battle against. This is one of the factors that you should also take into thorough account. Our mobile app development company offers all the solutions, and we stand here offering a helping hand with your endeavors.