With the coming of the internet, the world of business experienced a huge impact. Web-based solutions took over every field and businesses were able to maximize their reach and impact at a global level. Then came the mobile applications that brought in a greater revolution! Mobile apps have now taken over every field owing to the instant and quality solutions they provide on the go and within minutes! Smartphones have taken over every sphere of life and it’s true that most people are totally dependent on their smartphones for daily and even basic chores. The world of smartphones is broadly divided into iOS, Android, and Windows users. When developing a mobile app it is important to know which customer base you want to target.
Android app development is high in demand because of the simple fact that approximately 84% smart phone users rely on Androids. To be able to make an impact in the mobile app world, targeting the android market is this seen as a profitable first step. The developing countries have shown a surprisingly high interest and use of mobile apps. Creating and offering a mobile app to enter the developing markets requires great planning and the right strategies. The immense differences and diversity in the economic, social and psychological aspects in a developing country requires due attention too. The right Android app development strategy for the developing markets requires careful consideration of certain aspects.
- Android Popularity
Android devices are much cheaper as compared to iOS devices. This is the prime reason for the popularity of android over iOS. Thus choosing android app development becomes an obvious choice in the developing market. Android has become a highly profitable market with a huge widespread and outreach.
- Marketing Strategies
Google Play Store is the hub you want your app to be in! Stringent research is required to understand the app development process and also to understand the main reasons for downloading app. Marketing strategies must be developed keeping in mind the specific target audience. Along with effective marketing strategies it is also important to build a brand name. Descriptive screenshots, videos, icons and other promotional graphics can help in effective brand building. Localizing the marketing strategies will higher the conversion rates and improve organic growth.
In the developing markets, free apps are always more popular and have a higher user base. In-app advertising based on location data has great results as it targets the right audience at the most suitable time.
It is important to plan and execute cost-effective strategies that will guarantee profitable results. A large number of potential Android users in the developing markets gives Android app development a favorable start. There’s a huge customer base and as long as you know your target audience and cater to their specific and unique needs you can make your app highly in demand. Offer something unique, something your audience can’t resist and you can attract a large number of users your way!