What is Local SEO Strategy for Small Business

If you are employed in the work of online marketing for your own business then you must face the challenges which come with a brand or services that is non-geo specific versus a campaign of this kind. Local SEO is absolutely different from the average campaign of the SEO, because it must be kept in mind that search results are changing each year. Today we describe here some useful ways for local business, so your business can be ranked.

  • Local Reviews
  • On Page factors of the SEO
  • Citation and Link Building
  • Strategies for Building Local Links
  • Create your local Page

Local Reviews

Local Reviews effect the local search ranking directly so I would like to recommend you acquiring them. The one factor that deserves a mention here is that the fact that it’s not confined solely to the Google reviews. You have got to specialize in obtaining the review on alternative pages as well as alternative directories of the local domain also. Thus, at the beginning, you may wish in capturing fruits that area unit low hanging by going in contact with the bottom of shoppers that exists. One can have to be compelled to see if they’re curious about departure reviews. Another good way of doing it’s by incentive’s them whenever they’re departure reviews.

On Page factors of the SEO

On page tactics play an important role in SEO for Local businesses? There are many activities involve in on page. There are some things that can be in brief mentioned during this regard which involves adding region/city with a keyword that’s relevant inside landing pages, the content of the landing page, URL of the pages of the page, H1 tag of the page and therefore the title tag. It’s typically best that a Google map is embedded with the business marker into the page.

Citation and Link Building

The most important aspects of SEO campaigns is the building local listing of links. In compare with SEO campaigns that are standard, local SEO is additional relevant on links from websites that are local and also are relevant. It’s so all regarding obtaining links from websites that have higher authority. Additionally to the current, it’s conjointly regarding exploit links from local websites that have similar things to speak regarding a bit like your enterprise. Thus, this implies directories native square measure the foremost helpful resource related to the building of links particularly once it’s regarding building citations. The citation is NAP that is a web regard to the signaling, address, and name of the business. They are doing not need to be coupled as long as business NAP is systematically documented.

Strategies for Building Local Links

There are many ways of link building for local SEO. In off page SEO, we do some activities such as Directory Submission, Social bookmarking, article submission business reviews and many more things for getting ranking.

Create your local Page

One of the most important factor is creating a local business pages for your organization, and also listed on major three search engines. These are Google, Yahoo and Bing.

Local search engine optimization is similar to SEO. Every small or multi-location company can grow their business using local SEO strategies.

Top Trending Apps in 2017

Top Trending Apps in 2017

Did you know that there are over two million apps from which you can choose on both iPhone andAndroid? It can be really hard to pick an app that you like and that really helps you and with all the iPhone app developments as well as Androidapp developments going on, there will be many more apps too choose from!

There are apps fro editing photos, for entertainment and for games, which will be listed below as the top trending apps that were developed in 2017, so you should definitely check them out!

  1. RunTasty

If you’re a food enthusiast or just love food (who doesn’t?), but you want to start eating healthier, RunTasy is for you. Although it has only 40+ recipes available which you can make with products which you surely have at home, it’s very easy to navigate through it and find the perfect meal for you.

  1. Pokemon: Magikarp Jump

You might’ve heard about the madness with Pokémon GO and how two million people started playing it the day it was released. Although Magikarp Jump is not the same thing, it’s still an amazing stress reliever. It’s a clicker game in which all you have to do is to jab your screen for eternity while you get rewards on different checkpoints.

  1. Elder Scrolls: Legends

If you’ve been a fan of Skyrim, this app is the perfect place where you can get that nostalgia all over again. It’s a card game, same as Hearthstone, however, this app divides its game into lanes that tell you whether your minions are safe or not.

  1. Marvel: Color Your Own

If you’re a fan or Marvel and love drawing, this is the perfect app for you. Even if you’re a fan of DC, you can put our differences aside and download this app to have the amazing experience of coloring Ironman.

  1. A Normal Lost Phone

This isn’t a game of strategy. This is a game of morality and exactly what YOU would do with a lost phone. It gets you through so many questions that it might as well define your personality at the end of the game.

TL; DR: You find someone’s lost phone and started scrolling through it and observe a weird interface. From there, you have a lot of choices to make.

  1. Super Mario Run

Yet another game that caused discussions among the mobile gamers, because it is Nintendo’s first mobile game and for a few days it was a killer, up until people just lost interest.

As the name suggests, you’re Mario and you can compete with other Marios.

These are the top trending apps of 2017 which you should definitely check out! Games, entertainment and apps for work can be really helpful at some points, either for helping with stress or telling you what to do, when to do, mobile apps are something everyone needs nowadays! 

How to Market and Promote Your iPhone Apps?

How to Market and Promote Your iPhone Apps?

Considering different phases of mobile app development, promotion and marketing before and after launching the app is pointed out to be most important to reach out to the public. Uploading the app without any marketing and waiting for reviews from the public is not possible as if they don’t get to know the app how they can download it!

How to Market and Promote Your iPhone Apps?
How to Market and Promote Your iPhone Apps?

iPhone app development companies need to be pin-pointed with their marketing strategy because iPhone is emerging to be one of the most efficient gadget to use mobile apps. These strategies become helpful in mitigating the risk of app failure on Apple store. Special reviews of app from iPhone app sites can give stabilized set of downloads within few months or weeks of launching.

Here are simple ways to promote your iPhone apps and penetrate Apple market on app store:

Social Media And Branding Promotion

The most prominent way to get in touch with most number of mobile app users is by the means of social networking sites and groups. Promotions through Facebook, LinkedIn, Twitter, Pinterest and other internet resources help you to get amongst the people. This publicity grows network and maximize downloads of your apps in a considerable way. Also website banners on internet or creating a dignified website for your app creates hype in the market about your app. The efforts prove worthy because the traffic on these social sites is highest as compared to any other promotional idea can work.

Cross App Promotions

If you are launching simultaneous apps under the category of iPhone apps development or you can get other iPhone App Development Company to tie up with and promote your app within their app. Also the website for other apps can be a useful resource to promote app via internet. These cross app promotions give benefits to the parties by stretching wings of the app to most number of people in the market. iOS 8 has been a sustainable revolution the Apple market. So iPad and iPhone apps are becoming compatible due to sublime efforts by iPhone app developers. This helps to advertise a single app for multi-platform use. How to Promote Your Mobile App Using Video

App Store Optimization

Apple store is highly reputed platform to search any app for iPhone or iPad. Setting peculiar keyword for your apps can help your app get optimized on app store and as a result become popular through search. Different companies offer variable packages to perform this ASO and get your app on the top of the App store. The process is slow and can take months but will definitely provide fruitful results.

Other effective ways to promote your iPhone apps can be through offline media promotion, press releases and considering the nature of the app get the people to groove with your app.

Choosing The Right App Name – The Must Knows

Choosing The Right App Name - The Must Knows

What’s in a name?

While true in Shakespearen times, the great author may not have told the same today. The saying, at least when it comes to the web world, doesn’t hold relevance. Names need to be relevant and something that audience needs- users get to access and experience the apps only when they can find them through their name.

Choosing The Right App Name - The Must Knows
Choosing The Right App Name – The Must Knows

Your app’s name is what your ASO or App store optimization starts with just as a page title holds importance in website SEO. App names can be quite tricky and help you get more downloads than ever. How to Promote Your Mobile App Using Video

Follow these tips when naming your app for more downloads:

1. Choose an unique app name

Never choose the app’s display name similar to other apps as you want your app to stand out from the crowd and not get confused instead! Similar names can make users download the wrong app altogether. Use the names of unique features in the app name to make it stand out from others.

2. Concentrate on the brand name

Use your company’s name or brand name in the first few characters of your app name, preferably in the first 25 characters. This is because it doesn’t just help you build up your brand credibility but also users conducting a search can see these many characters of an app name on the search page.

3. Keywords are essential

Keywords can prove to be of great use when users search for a specified type of app rather than a specified brand and it is these keywords that will help them find YOU!

  • Make a list of apps in your category
  • Consider the keywords used in their names
  • Choose the relevant keywords often searched for by users
  • Select 2 – 3 keywords and focus on them

4. Shorten the app name

Avoid using all the 225 characters that you have to work with and try to stay well within the full character count limit with short app names. There is no specified answer as to how many characters would be ideal and you must take into consideration your category to get the length right as it plays a vital role in the same.

5. Prioritize initial characters

As discussed before, the first 25 characters show up on the search results page in the app store search. Use the most descriptive words here to get more downloads. Use words related to your brand name and category to allow users to find your app easily.

6. Test the app name

After the keywords are chosen, create variations of the same before submitting them for the final approval to Apple. Around nine days are needed to get the app re-approved on Apple in case the previous one fails. That’s why it is best to test your app name before-hand only. Use tools such as Pickfu or UsabilityHub’s Five Second Test to check what reaction users have to your app name before submitting it finally.

We, at Twistfuture Software Pvt Ltd, are involved in mobile app development company since the time of the concept’s birth. We know what it takes to create apps that meet the unique needs of businesses. If you are confused about the kind of app that will suit you, contact us and we would be happy to connect with you and offer expert advice. Our endeavor is to allow all businesses to be able to make an educated decision about mobile app development for their business.

How to Promote Your Mobile App Using Video

How to Promote Your Mobile App Using Video

For any mobile app, videos are one of the best proven marketing tool helping developers to increase their app visibility by dragging users towards itself. Even though your application is having a big amount of downloads still its a quite difficult for any developer to get his app into new hands and get some of a good reviews by impressing them. The developers are no more needed of specialized video Ad making companies if they want to have an app video for marketing. Now here are some Keys to increase your mobile app visibility using video for app marketing.

How to Promote Your Mobile App Using Video
How to Promote Your Mobile App Using Video

We can consider of a video Ad as a short video within 15-20 second range, giving an overall introduction of your app and features. Developer can present his app with its best by showing how it is unique and why people need it. Below are some of the platform you can use to promote your mobile app by making its video.

Facebook Video Ads

Facebook is now offering a feature of video Ads to developers by setting up of a campaign allowing the selection of your targeted group of people, budget, thumbnail selection, call to action selection and uploading of a video.

The strength of this campaign is that you can target your audience very accurately to whom you want to reach. It offers you a wide range of selection of age group, gender, location and interests who have already liked the page.

YouTube

Google offers the mobile app install campaign to developers that will let any developer to target people that are viewing the relevant content on the YouTube to your mobile app. A developer can also target specific video topic, interests, channels or videos too. A developer can also reach viewers on the basis of their past interaction with your videos.

A True View in-stream video ads will be appear on the user screen before the start of an original video he wants to watch on YouTube with an option of “Skip Ad” after five seconds. Using this option a viewer can skip that video and can continue watching the original video. The developer will be get charged for a video shorter that 30s, if a viewer watches the video till the end.

Twitter

Twitter is basically having two different offers for app video marketing:

Promoted video – here video will be embedded into tweets where at the end of the video a developer can prompt user with the application link.

Mobile app installs campaign – This campaign is basically running for the purpose of app installs, it will allows you to have a direct call to action below your tweet. A developer can also insert a video instead of an image over there.
The viewers can be targeted by interest, keywords, Geo-location, language and mobile platforms to drag more and more users towards an application.

Special Advertisement networks

There are so many Ad networks there to help developers to monetize their app by showing their video Ad of application. They are one of the proven marketing tool, where developer can display a short app video. Developers can try chartboost and vungle for the purpose of their application video Ad.

Video on App store

iOS app developers can also now upload their app videos as app store has started allowing for this since June, 2014. Developers need to follow some specific apple guidelines to upload his app video. The video must be of 15 to 30 seconds and it must be device specific.

Video on Google play Store

Google play store is allowing developers to let their users have a glance to their application and its various features since very long. Thus now most of the users are expecting a short application video to go through before downloading any app and this is why any developer is needed to put his application video on the store as it is one of the most visible asset over there. 8 must ask questions before developing a mobile app

Video on landing page or app website

developers can increase their application conversion ratio by putting video on the application website or landing page. By implementing this, developers can let the users have an idea about an app from the site itself.

By having an accurate and attractive layout and designing with proper options, your customers can have a quick look and can get everything from the website itself. It will contain your application name, short description and a call to action with the title of DOWNLOAD which will redirect you to the application page on the store, from where you can download an app.

This is one of the best ways to get users excited about your mobile app. Developer can make a video even if the app is not launched yet and put it on the app landing page so that users can be aware of an upcoming application.

Twistfuture Software Pvt Ltd is a mobile app development company in India. We provide grade A mobile app design and development services to startups, entrepreneurs, and businesses around the world. Get in touch and let’s discuss where your app idea could take you!

Email: info@twistfuture.com or Call: 011-41328844 and let’s build the next big app for your brand today.