Choosing The Right App Name – The Must Knows

Choosing The Right App Name - The Must Knows

What’s in a name?

While true in Shakespearen times, the great author may not have told the same today. The saying, at least when it comes to the web world, doesn’t hold relevance. Names need to be relevant and something that audience needs- users get to access and experience the apps only when they can find them through their name.

Choosing The Right App Name - The Must Knows
Choosing The Right App Name – The Must Knows

Your app’s name is what your ASO or App store optimization starts with just as a page title holds importance in website SEO. App names can be quite tricky and help you get more downloads than ever. How to Promote Your Mobile App Using Video

Follow these tips when naming your app for more downloads:

1. Choose an unique app name

Never choose the app’s display name similar to other apps as you want your app to stand out from the crowd and not get confused instead! Similar names can make users download the wrong app altogether. Use the names of unique features in the app name to make it stand out from others.

2. Concentrate on the brand name

Use your company’s name or brand name in the first few characters of your app name, preferably in the first 25 characters. This is because it doesn’t just help you build up your brand credibility but also users conducting a search can see these many characters of an app name on the search page.

3. Keywords are essential

Keywords can prove to be of great use when users search for a specified type of app rather than a specified brand and it is these keywords that will help them find YOU!

  • Make a list of apps in your category
  • Consider the keywords used in their names
  • Choose the relevant keywords often searched for by users
  • Select 2 – 3 keywords and focus on them

4. Shorten the app name

Avoid using all the 225 characters that you have to work with and try to stay well within the full character count limit with short app names. There is no specified answer as to how many characters would be ideal and you must take into consideration your category to get the length right as it plays a vital role in the same.

5. Prioritize initial characters

As discussed before, the first 25 characters show up on the search results page in the app store search. Use the most descriptive words here to get more downloads. Use words related to your brand name and category to allow users to find your app easily.

6. Test the app name

After the keywords are chosen, create variations of the same before submitting them for the final approval to Apple. Around nine days are needed to get the app re-approved on Apple in case the previous one fails. That’s why it is best to test your app name before-hand only. Use tools such as Pickfu or UsabilityHub’s Five Second Test to check what reaction users have to your app name before submitting it finally.

We, at Twistfuture Software Pvt Ltd, are involved in mobile app development company since the time of the concept’s birth. We know what it takes to create apps that meet the unique needs of businesses. If you are confused about the kind of app that will suit you, contact us and we would be happy to connect with you and offer expert advice. Our endeavor is to allow all businesses to be able to make an educated decision about mobile app development for their business.

How to Promote Your Mobile App Using Video

How to Promote Your Mobile App Using Video

For any mobile app, videos are one of the best proven marketing tool helping developers to increase their app visibility by dragging users towards itself. Even though your application is having a big amount of downloads still its a quite difficult for any developer to get his app into new hands and get some of a good reviews by impressing them. The developers are no more needed of specialized video Ad making companies if they want to have an app video for marketing. Now here are some Keys to increase your mobile app visibility using video for app marketing.

How to Promote Your Mobile App Using Video
How to Promote Your Mobile App Using Video

We can consider of a video Ad as a short video within 15-20 second range, giving an overall introduction of your app and features. Developer can present his app with its best by showing how it is unique and why people need it. Below are some of the platform you can use to promote your mobile app by making its video.

Facebook Video Ads

Facebook is now offering a feature of video Ads to developers by setting up of a campaign allowing the selection of your targeted group of people, budget, thumbnail selection, call to action selection and uploading of a video.

The strength of this campaign is that you can target your audience very accurately to whom you want to reach. It offers you a wide range of selection of age group, gender, location and interests who have already liked the page.

YouTube

Google offers the mobile app install campaign to developers that will let any developer to target people that are viewing the relevant content on the YouTube to your mobile app. A developer can also target specific video topic, interests, channels or videos too. A developer can also reach viewers on the basis of their past interaction with your videos.

A True View in-stream video ads will be appear on the user screen before the start of an original video he wants to watch on YouTube with an option of “Skip Ad” after five seconds. Using this option a viewer can skip that video and can continue watching the original video. The developer will be get charged for a video shorter that 30s, if a viewer watches the video till the end.

Twitter

Twitter is basically having two different offers for app video marketing:

Promoted video – here video will be embedded into tweets where at the end of the video a developer can prompt user with the application link.

Mobile app installs campaign – This campaign is basically running for the purpose of app installs, it will allows you to have a direct call to action below your tweet. A developer can also insert a video instead of an image over there.
The viewers can be targeted by interest, keywords, Geo-location, language and mobile platforms to drag more and more users towards an application.

Special Advertisement networks

There are so many Ad networks there to help developers to monetize their app by showing their video Ad of application. They are one of the proven marketing tool, where developer can display a short app video. Developers can try chartboost and vungle for the purpose of their application video Ad.

Video on App store

iOS app developers can also now upload their app videos as app store has started allowing for this since June, 2014. Developers need to follow some specific apple guidelines to upload his app video. The video must be of 15 to 30 seconds and it must be device specific.

Video on Google play Store

Google play store is allowing developers to let their users have a glance to their application and its various features since very long. Thus now most of the users are expecting a short application video to go through before downloading any app and this is why any developer is needed to put his application video on the store as it is one of the most visible asset over there. 8 must ask questions before developing a mobile app

Video on landing page or app website

developers can increase their application conversion ratio by putting video on the application website or landing page. By implementing this, developers can let the users have an idea about an app from the site itself.

By having an accurate and attractive layout and designing with proper options, your customers can have a quick look and can get everything from the website itself. It will contain your application name, short description and a call to action with the title of DOWNLOAD which will redirect you to the application page on the store, from where you can download an app.

This is one of the best ways to get users excited about your mobile app. Developer can make a video even if the app is not launched yet and put it on the app landing page so that users can be aware of an upcoming application.

Twistfuture Software Pvt Ltd is a mobile app development company in India. We provide grade A mobile app design and development services to startups, entrepreneurs, and businesses around the world. Get in touch and let’s discuss where your app idea could take you!

Email: info@twistfuture.com or Call: 011-41328844 and let’s build the next big app for your brand today.