Choosing The Right App Name - The Must Knows

Choosing The Right App Name – The Must Knows

What’s in a name?

While true in Shakespearen times, the great author may not have told the same today. The saying, at least when it comes to the web world, doesn’t hold relevance. Names need to be relevant and something that audience needs- users get to access and experience the apps only when they can find them through their name.

Choosing The Right App Name - The Must Knows
Choosing The Right App Name – The Must Knows

Your app’s name is what your ASO or App store optimization starts with just as a page title holds importance in website SEO. App names can be quite tricky and help you get more downloads than ever. How to Promote Your Mobile App Using Video

Follow these tips when naming your app for more downloads:

1. Choose an unique app name

Never choose the app’s display name similar to other apps as you want your app to stand out from the crowd and not get confused instead! Similar names can make users download the wrong app altogether. Use the names of unique features in the app name to make it stand out from others.

2. Concentrate on the brand name

Use your company’s name or brand name in the first few characters of your app name, preferably in the first 25 characters. This is because it doesn’t just help you build up your brand credibility but also users conducting a search can see these many characters of an app name on the search page.

3. Keywords are essential

Keywords can prove to be of great use when users search for a specified type of app rather than a specified brand and it is these keywords that will help them find YOU!

  • Make a list of apps in your category
  • Consider the keywords used in their names
  • Choose the relevant keywords often searched for by users
  • Select 2 – 3 keywords and focus on them

4. Shorten the app name

Avoid using all the 225 characters that you have to work with and try to stay well within the full character count limit with short app names. There is no specified answer as to how many characters would be ideal and you must take into consideration your category to get the length right as it plays a vital role in the same.

5. Prioritize initial characters

As discussed before, the first 25 characters show up on the search results page in the app store search. Use the most descriptive words here to get more downloads. Use words related to your brand name and category to allow users to find your app easily.

6. Test the app name

After the keywords are chosen, create variations of the same before submitting them for the final approval to Apple. Around nine days are needed to get the app re-approved on Apple in case the previous one fails. That’s why it is best to test your app name before-hand only. Use tools such as Pickfu or UsabilityHub’s Five Second Test to check what reaction users have to your app name before submitting it finally.

We, at Twistfuture Software Pvt Ltd, are involved in mobile app development company since the time of the concept’s birth. We know what it takes to create apps that meet the unique needs of businesses. If you are confused about the kind of app that will suit you, contact us and we would be happy to connect with you and offer expert advice. Our endeavor is to allow all businesses to be able to make an educated decision about mobile app development for their business.

Mobile App Development for Businesses of All Sizes

Mobile App Development for Businesses of All Sizes

If you look at the number of smartphones in the world—a whopping 1.5 billion—it is easy to see why most of the thought leaders are banking on mobility as the next big engine of growth. But the pace of change is so much that it has left businesses confused: Do we need a mobile strategy? And if yes, how do we go about it? The catch is that the mobile world thrives on social networks, user experience, and innovative ideas, and as such is elusive for those accustomed to the established ways of thinking. Affordable Mobile App Development Services in USA

Mobile App Development for Businesses of All Sizes
Mobile App Development for Businesses of All Sizes

Here are the top reasons why mobile app development makes sense for businesses of all sizes:

The new Internet:

Mobile is the new Internet. It’s so much easier to just tap open an app on the mobile than wait for the laptop to boot up. But there’s a catch: mobile users are following a different behavior pattern. They are not firing up the browser and searching like they do on the desktop/laptop. Instead, they want to know if there’s an app for that. Weight loss, motivational quotes, or dating, people are searching for apps and downloading them, pushing app store revenues into billions. This means if you provide a service—property search, restaurant search, meetup groups, yellow pages, whatever—you need to be there on the mobile.

Branding:

Functionality is not the only reason you need to be on the mobile. It helps in branding as well. Consider this scenario: You are an electronics company known for your top-notch customer support. Now which is easier for the user: Calling up your customer support number and jumping through hoops, or just firing an app and pressing the “I need help” button which sends an automatic SMS and confirms a service call? Little things like this add to the user experience, helping you build loyalty around the brand.

Growth:

Mobile apps offer an unlimited opportunity for growth. For those who play their cards right, earning millions within a month is not unheard of. Of course it’s easier said than done, but the point is that over time, these efforts add up and open an alternate revenue stream that you’d have missed out on otherwise. This can help #Startup: Mobile App Development Should Be One of your Top Priority and test new ideas, medium-sized businesses to consolidate their growth and go one-on-one with the customer, and large-sized businesses to optimize their operations and extend reach.

Disruptive marketing:

Perhaps the greatest potential mobile apps offer lies in disruptive marketing. Consider the location of user, for example, which was earlier not known to the businesses. Now imagine that you are a restaurant and happen to detect that it’s evening time and a former customer happens to be close by. You can send them a customized offer right there: “Step in right now for a 20% discount!” Think of how much this would mean for the customer; now only would you have made a sale, but also showed a customer that you genuinely care for them.

Mobile app development has so much potential that businesses are not able to fathom the full spectrum of possibilities. Don’t be one of those who are going to miss the bus. With Twistfuture Software Pvt Ltd, you have a chance to break into and dominate the app market, irrespective of the size of your business. We’ve made it happen for a number of companies, which reflects in our client testimonials. Get in touch today and transform your business!

Top Mobile App Development Company

Top Mobile App Development Company Twistfuture Offers Low-Cost App Solutions for Startups

The era of mobile apps is now. With over $39 Billion in revenue worldwide, it is no doubt that mobile apps are the next big step that could help grow your startup’s business. Why Mobile App Become Lifeline for a Business?

Top Mobile App Development Company
Top Mobile App Development Company

Choosing an mobile app development company can be daunting with so many options out there. Choosing someone who can conceptualize your idea and create your app is just one thing you should be looking for. A team that can give you great pricing with low cost growthhacking solutions as well as monetization options is truly someone who’d be able to visualize the full process and give you the best support. Here, we keep things simple and cater to each client, whether you’re a startup or a larger company, on an individual basis. 8 must ask questions before developing a mobile app

Outlining the Steps

It’s hard to find a low-cost app solution that still delivers you an Android or iOS app that tops professional standard. At Twistfuture Software Pvt Ltd., we make sure to approach each project as a collaborative process, working with you every step of the way. We have a dedicated team based out of the India who are ready to consult with you about your ideas, and make sure to deliver top quality mobile app development at a competitive cost.

There are several steps involved in the complete mobile app development process from inception to launch. To outline the basic idea of what app development involves, let’s break it down into three big steps:

1. Brainstorming

This is the initial stage of mobile app development, where you begin to conceptualize your idea and see how it will pan out. This first step is where you are able to visualize how your idea will manifest and see what need it addresses. It is probably after this stage where most people move on to really nit-picking the functionality of the app.

Conceptualizing the full details of your app can be difficult without having an outline. It is important to consider questions like these: when brainstorming. A good mobile app development company will address all of these questions and make sure they leave no leaf unturned when consulting with customers.

With this collaborative low-level analysis, a mobile app expert can help you refine the logic of how your app would function, outline the features involved, address the technology that would be involved to create the mobile app. Furthermore, at this stage, we can outline a budget and marketing strategy to give you a low-cost solution, which is great if you’re a startup.

2. Design

The first step of design is creating wireframes. Here you outline the different sections and pages involved. You begin to create a general outline of each page and summarize its functions.

Once your design, we can help you iron out the rough edges and create the best version of what you had in mind.

After your idea is good to go, the second phase of design begins. Since it is not enough information for a developer to create a fully functional app from just your wireframes, we must design the full app. This way the programmer knows exactly what to do when he receives your completed design.

The mock-ups are generally built from the foundation of your wireframes. We work closely with you to help you choose a theme, color scheme, icons, etc. so we can implement them into the development process.

This part of the design is crucial as it will define how the app looks and how your user will experience it. Our design team is constantly keeping up with trends to make sure all of our designs are professional and “in”.

Once the app is fully designed and looks good to go, it is time to build in the functionality compatible with iOS and/or Android technology.

3. Development

The steps taken to actually develop the full app are the final phase of the app development process before launch. Based on the mock-ups given to the developer by the design team, the app is built with the all of the capabilities described in the first two phases.

Good planning in the earlier phases of the process leads to a good app. We work closely with the developers to ensure all of our customers requirements and specifications are met. The development phase is also where the hardware and software integration necessary to make your app function are performed.

Once your app is ready to be tested, the development team and customers work back and forth to put together the polishing touches. Testing is extremely important, since it will be the final chance to make all the necessary changes before your app is launched.

Making sure to test for all bugs and glitches ensures that your app is greeted with a positive initial user experience.

Your App

For any startup – and any growing business – an online presence is a an absolute must for staying current and relevant. In order to make sure your app captures your ideas and needs, you need a mobile app development team you can trust and work with closely.

Twistfuture Software Pvt Ltd specializes in iPhone app development and Android app development. We build apps and websites from scratch and our dedicated development team has helped thousands of clients in creating excellent mobile and web assets to propel them forward.

Moreover, you need all of this at a low price. Have your startup team contact Twistfuture Software Pvt Ltd. today to speak to one of our experts about our low-cost mobile app development solutions. Contact us today and we will get back to you right away. We can also be reached via email at info@twistfuture.com or over the phone at 011-41328844

How to Promote Your Mobile App Using Video

How to Promote Your Mobile App Using Video

For any mobile app, videos are one of the best proven marketing tool helping developers to increase their app visibility by dragging users towards itself. Even though your application is having a big amount of downloads still its a quite difficult for any developer to get his app into new hands and get some of a good reviews by impressing them. The developers are no more needed of specialized video Ad making companies if they want to have an app video for marketing. Now here are some Keys to increase your mobile app visibility using video for app marketing.

How to Promote Your Mobile App Using Video
How to Promote Your Mobile App Using Video

We can consider of a video Ad as a short video within 15-20 second range, giving an overall introduction of your app and features. Developer can present his app with its best by showing how it is unique and why people need it. Below are some of the platform you can use to promote your mobile app by making its video.

Facebook Video Ads

Facebook is now offering a feature of video Ads to developers by setting up of a campaign allowing the selection of your targeted group of people, budget, thumbnail selection, call to action selection and uploading of a video.

The strength of this campaign is that you can target your audience very accurately to whom you want to reach. It offers you a wide range of selection of age group, gender, location and interests who have already liked the page.

YouTube

Google offers the mobile app install campaign to developers that will let any developer to target people that are viewing the relevant content on the YouTube to your mobile app. A developer can also target specific video topic, interests, channels or videos too. A developer can also reach viewers on the basis of their past interaction with your videos.

A True View in-stream video ads will be appear on the user screen before the start of an original video he wants to watch on YouTube with an option of “Skip Ad” after five seconds. Using this option a viewer can skip that video and can continue watching the original video. The developer will be get charged for a video shorter that 30s, if a viewer watches the video till the end.

Twitter

Twitter is basically having two different offers for app video marketing:

Promoted video – here video will be embedded into tweets where at the end of the video a developer can prompt user with the application link.

Mobile app installs campaign – This campaign is basically running for the purpose of app installs, it will allows you to have a direct call to action below your tweet. A developer can also insert a video instead of an image over there.
The viewers can be targeted by interest, keywords, Geo-location, language and mobile platforms to drag more and more users towards an application.

Special Advertisement networks

There are so many Ad networks there to help developers to monetize their app by showing their video Ad of application. They are one of the proven marketing tool, where developer can display a short app video. Developers can try chartboost and vungle for the purpose of their application video Ad.

Video on App store

iOS app developers can also now upload their app videos as app store has started allowing for this since June, 2014. Developers need to follow some specific apple guidelines to upload his app video. The video must be of 15 to 30 seconds and it must be device specific.

Video on Google play Store

Google play store is allowing developers to let their users have a glance to their application and its various features since very long. Thus now most of the users are expecting a short application video to go through before downloading any app and this is why any developer is needed to put his application video on the store as it is one of the most visible asset over there. 8 must ask questions before developing a mobile app

Video on landing page or app website

developers can increase their application conversion ratio by putting video on the application website or landing page. By implementing this, developers can let the users have an idea about an app from the site itself.

By having an accurate and attractive layout and designing with proper options, your customers can have a quick look and can get everything from the website itself. It will contain your application name, short description and a call to action with the title of DOWNLOAD which will redirect you to the application page on the store, from where you can download an app.

This is one of the best ways to get users excited about your mobile app. Developer can make a video even if the app is not launched yet and put it on the app landing page so that users can be aware of an upcoming application.

Twistfuture Software Pvt Ltd is a mobile app development company in India. We provide grade A mobile app design and development services to startups, entrepreneurs, and businesses around the world. Get in touch and let’s discuss where your app idea could take you!

Email: info@twistfuture.com or Call: 011-41328844 and let’s build the next big app for your brand today.

Why Mobile App Become Lifeline for a Business?

Why Mobile App Become Lifeline for a Business?

As per the new survey, smartphone users with internet connection are getting increased day by day. Mobile App becoming popular among users to find their services/products/entertainment/information etc., All the companies are getting themselves getting into next revolution – Mobile App Development. Challenging part in Mobile App development for the companies is that the App should work in one or more devices supporting their operating systems. Android App development holds good as the number of Apps available currently are huge since the Android mobile users are in large numbers.

Why Mobile App Become Lifeline for a Business?
Why Mobile App Become Lifeline for a Business?

Many companies offering discounts if the products or services are approached through their Apps. Mobile App make easy to navigate what they need in their website. E-commerce industries in particular making their Apps more popular among the mobile users. Taxi is another vertical where the Apps plays an important role starting from availability of cabs, distance, rate, type of vehicle etc., are available in Apps.

Emails are another App which every one installing as they need to check mails on the go. Games are other mobile app which is more popular among all the levels of the people. With number of Apps increasing day by day, Mobile App become the lifelines for any business. Many Apps are available at free of cost and others are nominal price.

This demand posts the Industries to place the order for mobile app development services. Company’s recruits experienced mobile app developers in the skills varying from Android to iphone to windows. Android app developers are in demand and salary package is high to them. Google Play store has “n” number of Apps available and is being downloaded by the Android users daily. There are also reviews available about the Apps which give more variations to the users before downloading.

If anyone in search for leading IT Company to fulfill their requirements then you can select Twistfuture Software Pvt Ltd, it is most popular mobile app development company, their talented mobile app developers able to develop excellent apps as per your requirement.

Email: info@twistfuture.com or Call: 011-41328844 and let’s build the next big app for your brand today.