Google AdWords Changes & New Futures: What you need to know

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Every Year, Google lead off many big announcements. The big announcement was enhanced campaigns, one year. They dropped the past of expanded Text Ads on us, last year. Today we will discuss what big changes & new features are coming to AdWords, and we have got information about all the updates right here.

The good news is that our Google AdWords overlords provide us many rewards of new features that will enhance your digital marketing strategy. The bad news is that you have got some learning to do.

Between machine learning and the rise of voice search today’s announcements did few to slow the march towards a keyword less future.

Let’s see below the most interesting features and changes announced at Google Marketing next.

•           Google AdWords has New UI

•           Life Events targeting comes to YouTube & Gmail Ads

•           In- Marketing Audiences Comes to Search

•           Location Extensions for YouTube Ads

•           Google Surveys 360

•           AMP Ads and Landing Pages for Search and Display

•           Hello, Google Attribution

•           New Landing Page Report

Google AdWords has New UI

The new Google AdWords UI is simple and user-friendly.  The new Google AdWords interface provides a robust recommendations engine that recommends optimization based on campaign actual performance versus its goal. The new Google AdWords interface contains many new features that aim to help advertiser’s gains.  The new interface also contains AI and machine learning features that automate key optimizations. It’s almost an old UI, there is more changes in UI.

Life Events targeting comes to YouTube & Gmail Ads

In New Features, Google AdWords will allow you to use Life events as a targeting option in both your YouTube and your Gmail Ads. Big, bold, targeted creative what’s not to love?!

In- Marketing Audiences Comes to Search

As you know, in-market audiences, which have been available on the display network for some time now, help advertisers find possibilities who are nearing the end of the buying cycle. Google is now eligible to identify these hyper-valuable subsets of your target demo on the search network, through the synthesis of search query data and activity analysis.   

Location Extensions for YouTube Ads

To get location extensions to show with YouTube ads, enable the extensions within those campaigns from the Extensions tab in AdWords.

Good: A totally disinterested stranger finds and watches your video on YouTube.

Better: A prospect sees your video on YouTube.

Google Surveys 360

Google Surveys 360 is a simple, effective market research tool that lets you create online and mobile surveys to get relevant industry and consumer insight.

AMP Ads and Landing Pages for Search and Display

According to Google, every second of landing page load time represents a 10 % loss in conversion rate. This is no good. According to experts, you need faster landing pages. In addition to sending search traffic to AMP pages, Google has also unveiled Display ads for AMP pages. 

Hello, Google Attribution

Google announced the launch of the free version of google attribution in May 2017. Google Attribution allows you to view the true impact of your digital marketing efforts for free.

New Landing Page Report

The landing page report is an update of the final URL report. It includes three new columns for Mobile speed score, Mobile-friendly click rate, and Valid AMP click rate. Google has baked a nuanced, upgraded version of the page speed tool right into the new AdWords UI.

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What is the Importance of Effective Landing Page in PPC?

When we creating PPC landing page, few reasons must be borne in mind to get better results. It is mandatory to know that it is one of the aspects of development that many businesses catch with and look for a sure shot way to get it right for the business.

A landing page is the most basic steps of any websites, different from your main website that is developed for the purpose of advertising, and with a goal to generate conversions or leads.

Keep Align your Offer, Headline, and CTA

It is important to keep align offer, headline, and call to action (CTA) with one another. If any element drop can result in losing conversions which are very crucial for any business and create a lot of confusion among coming buyers.  It is important to follow certain rules to keep things right on track when creating a landing page. It is very familiar with writing an advertisement.

  • Focus on user
  • Discuss Outcomes
  • Lay stress on returns users will get for ranking action
  • Clarity in copy   

Product must be shown in Action

It has been seen that products or services that are shown in action have an awfully compelling impact on potential customers leading to increase conversion rate.

Carry out Trust test signals

Many times, believable buyers are unable to decide and hover between “yes” or “no”. Such undecided coming buyers can be helped with their decision with trust signal in the form of video testimonials or written testimonial and trust seals.

Make the Most of Thank you Page

Many times, we forgot to use these two simple words which can help in meeting the objective of a landing page. Always do something different and unique, instead of having just a simple thank you pop up box.

Things you need on a creating PPC landing page

Certain things are important on the landing page of your website. They are:

  • An attractive headline
  • An impactful tagline
  • Trust symbols
  • A list of benefits of using particular products or services
  • A compelling call to action
  • Images or graphics showing when to use certain products or services
  • A lead capture form

A landing page is a great way to drive traffic to improve your customer and build your brand. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion. Landing pages lead the customer to a specific product, service or offer and encourage them to take an action.

There are many benefits you will get when you create an effective landing page like

  • Generate more leads
  • Improve SEO rankings
  • Increase conversions
  • Improve Brand image
  • Attain a business goal

Generate data and insights